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Webinars and Courses for Small Business Owners

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Here’s a list of free webinars and online courses to take advantage of right now.

UPDATE: The current COVID-19 situation has devastated small businesses, however it presents a unique opportunity for small business owners to invest time in themselves. As small business owners and sole traders, it can be difficult to keep up with changing marketing trends while running a business. These online courses provide an affordable way to update your digital marketing skills during this time.

My favourite thing about a career in marketing is you’re never finished learning. This is because the marketing industry is in a constant state of flux; always evolving. Consequently, it requires marketers of all levels to be aware of new and emerging tools and techniques.

So, if you’re like me and want to continue learning, there’s tons of free content available online. To assist, I’ve provided a link to my favourite webinars and courses for marketing. These resources are also great for proactive small business owners that want to expand their marketing knowledge. That is to say, these resources can help everyone from the novice marketer to even the most experienced marketing professional.

While you’re there, why not take the time to sign up for their newsletter and check out their library of resources.

Hopefully, after exploring this list the only problem you’ll have is what do next!


Hootsuite Webinars

Next on my list: ‘Best Practices for Using Search and Social Advertising Together’

Marketo Webinars

Next on my list: ‘Marketing Automation: Software or Strategy?’

HubSpot Webinars

Next on my list: ‘The Future of Content Strategy: How Your Startup Can Win at SEO’

Free Online Courses


Udemy offers the “world’s largest selection of courses” with over 130,000 online courses to choose from, some as low as $20 (AUD). There’s also a selection of courses available for free, view the list here.


“Alison is one of the world’s largest free learning platforms for education and skills training.” They have over 1,500 free online courses across IT, language, science, health, humanities, business, math, marketing and lifestyle.

Next on my list: ‘Leadership Skills in Business’

Hubspot Courses

Yes, I’m a huge HubSpot fan!

Next on my list: the ‘Content Marketing Certification by HubSpot Academy’

General Assembly

To find the next available free course, select your location, then click ‘see all’ and ‘free events.’

My favourite so far: ‘Intro to Digital Marketing’

Next on my list: ‘Intro to UX Design’

Recommend resources

Do you have any recommendations for free online courses? Are you a small business owner or sole trader completing a free online course? We’d love to hear about it – leave a comment below.

Articles you may also like:

Essential Marketing Tools for Small Businesses

Marketing Resources for Proactive Small Business Owners

Thanks for reading and all the best with your own to-do list! Any questions? Please comment below.

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