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Is Your Online Presence Costing You Business?

Why Small Businesses Must Be Their Best Online Now

So, what does it mean to ‘be your best online?’ Well, your online presence is one of your business’ most valuable assets. Your website and social media profiles are often the first thing people see when getting to know your business (particularly in the age of covid!).

What’s more, they represent your business and brand online just as a shop front represents a retail store. Therefore, you should be proud of your online presence and happy to refer your customers. Not only that, but they should be regularly maintained as a store front would be too!

Here are a couple of examples of how your online presence could be costing you business.

Is your online presence turning away new customers?

A Tale of Business Lost Part 1

It’s a gorgeous pre-covid sunny day and I ready myself for a pleasant afternoon of cuisine and cocktails at a local restaurant. All dressed up and nowhere to go, I turn to Google.

First, I search: ‘restaurants near me’.

I have a particular place in mind. So, I find their online business listing and to my surprise – no business hours listed. Next, I press the ‘call’ option and listen as the call rings out – no answer. As a former casual waiter (throughout my time at uni), I understand just how busy a popular restaurant can be on a nice summers’ day.

Then, I click the ‘website’ link – no helpful info here. It appears their website hasn’t been updated for quite some time. What now? Do I risk taking an Uber all the way to the restaurant only to find out they’re closed, or worse still – full?!

Now, put yourself in your customer’s shoes – what would you do?

A Tale of Business Lost Part 2

It’s another dreary day of lockdown in Vic. Reluctant to spend the day glued to the TV, I turn to the web for some much-needed retail therapy.

I search: buy candles near me.

I’d love to show some local love and buy from one of the ‘small guys’. So, I follow the link to a website. It’s missing important information and there’s no mention of covid operation or shipping updates.

Next, I reluctantly visit one of the ‘big guys.’ Their site has a ‘covid-19 shipping update’ front and centre on their website. They’ve made it seem easy, with current discount codes and delivery information on their front page.

Now, put yourself in the customer’s shoes – which business would you choose? The local business lacking updates and proof of existence? OR, the online store that makes buying a candle as easy as a few clicks?

What Can Small Business Owners Learn From This?

Locals want to do the right thing and support your business. But, if your online presence isn’t up to date, lacks vital information or makes it difficult, they’ll go elsewhere.

It’s everyday occurrences like these that show the importance of a business’ online presence. Small businesses hold an importance place in any community – that’s why it’s critical for small business owners to take the necessary steps to care for their online assets.

Remember to stay up to date, offer the right information and make it easy!


Thanks for reading and all the best with your online presence! Any questions? Please comment below.

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